“Economic development,” in its purest form, is the process of improving the quality of life for citizens by increasing the local tax base and economic well being of the community.
Of course, this is done by fostering and promoting investment in communities, which leads to additional jobs, which results in an increased population, which leads to the development of supporting retail, professional services, and activities.
The number one reason for travel is to visit friends and family. So the larger the population, the more tourism you’ll have. The second reason for travel is business. The more businesses you have, the more tourism you’ll have based on their visitors. And with the success of those two drivers, your activities and attractions will bring in leisure visitors, making you a well-rounded destination as a place to live, work, and play.
Here are the three reasons why tourism is the purest form of economic development:
Tourism is the purest form of economic development, but it is often seen as the ugly stepchild. Yet tourism is one of the fastest growing industries, can provide a quick return on your investment, and provides you with the marketing that showcases the best of what you have to offer.
Roger Brooks is one of North America’s most sought after experts and speakers on the subjects of tourism, community branding, marketing, and product development. As CEO of Roger Brooks International, Roger has assisted more than 1,500 communities over the past 30 years in their quest to increase local tax base and become outstanding destinations for residents, businesses, and visitors. Author of the book “Your Town: A Destination – The 25 Immutable Rules of Successful Tourism,” Roger provides communities with bottom-line solutions and fresh ideas that can be implemented today to make a difference tomorrow.