Laura Lee Noriega of Laura Lee’s Auto Sales started out selling cars as a hobby. She’d park them in front of Frank Schram’s Sierra Auto Parts and wait for the phone to ring. But then one day, she received a personal invitation from the DMV to start a car dealership.
(That invitation was called a “Cease and Desist Order.”)
How did you bring Laura Lee’s Auto Sales to life after that?
A coincidence: Jim Musick, was standing at the parts counter when I told Frank I had to stop selling cars. Jim showed me his property which was zoned correctly. He built me a small shed for an office, cleared some trees, and graveled the lot so I could park five cars.
How is your business going?
Excellent! Now I have over 50 cars for sale.
As an entrepreneur, what is the one thing you do over and over and think others should do as well when they are starting/running a business?
Ask your customers A LOT of questions. Get to know exactly what they think and what they want.
What does your typical day look like?
I open at 10AM, make “to do” lists for my employees. After that, it gets wild and crazy. There is no such thing as a typical day!
What are some of the online tools that you use in your business on a regular basis? What about them makes them valuable to you?
Who do you follow on Facebook or Twitter that inspires you in your business?
If you had to start your business over again, what would you do differently?
I’d work at a new car store for 6 months (since I hadn’t worked in a dealership since 1984 when I worked at DeRollo Mazda in Stockton, CA).
Where do you see your business 5 years from now?
A second location in Oakhurst and sold to someone else (hopefully a lady)
If you closed your business today, what would you do tomorrow?
Vacation rentals or be a housewife and grandmother of my 6 grandkids.
Name up to 5 people that you would thank in your speech for Business of the Year, if you won:
Laura Lee’s Auto Sales is located at 4659 Mormon Bar Crossing, Mariposa, and is open Monday – Saturday. You can reach them by phone at 209-966-6689. You can find them on the web at lauraleesautosales.com, www.facebook.com/LauraLeesAutoSales or twitter.com/LauraLeesAuto.